“For I know the plans I have for you,” declares the LORD, “plans to prosper you and not to harm you, plans to give you hope and a future.”
Jeremiah 29:11 (NIV)
Welcome to AI for Business Innovation: Navigating Artificial Intelligence with Purpose and Principle — the official textbook for BUS 3103 at Palm Beach Atlantic University’s Rinker School of Business.
This book equips you to understand, evaluate, and responsibly deploy artificial intelligence in business settings — all while grounding your work in the values of Christian stewardship, human dignity, and ethical responsibility.
1Part I: Foundations of AI¶
Define AI, explore ML and generative AI categories, business automation, prompt engineering fundamentals, and an introduction to privacy and bias.
From the Turing Test to modern deep learning — trace AI’s history through winters and summers, explore neural networks, and understand the business impact.
2Part II: Core AI Technologies¶
NLP fundamentals, text preprocessing, chatbots, sentiment analysis, multimodal AI, and recruitment/HR applications.
Big data, data centers, LLM comparison (ChatGPT, Claude, Gemini, Perplexity, Jasper), strengths, limitations, and mobile AI.
Computer vision fundamentals, AI image generation, object detection, and copyright/ethics in AI-generated art.
3Part III: Responsibility, Security & the Future¶
Deepfakes, fake news, algorithmic bias, the black box problem, fairness, transparency, accountability, and AI regulation.
Industrial robots, cobots, drones, humanoid robots, predictive vs. generative AI in cybersecurity, and adversarial AI.
Chatbot design, digital twins, supply chain AI, healthcare AI, entrepreneurship, workforce transformation, and career strategies.
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